Haier Next Generation Cooking - Brand Content.
To increase brand awareness and build trust for Haier cooking appliances in the AU/NZ market, we set up to create a series of content that communicate product features through effortless cooking experiences and delicious food results. The content is designed to flex for owned channels, retailers’ media, paid social/digital/ooh and on demand.
Discipline: Creative Direction, Art Direction.
Writer: Mike Kelly
Director: Scott Cuddy (Brewery Studio)
Photography: Manja Wachsmuth, Josh Griggs
Out of Home
