Max Winter Campaign. The objective is to showcase the new winter collection through photography storytelling, inspire people to welcome and embrace winter – appreciate the fresh & chilled air, get closer to nature, enjoy a walk on the faded tussock hills, play with layers by pairing knitwear a tailored coat and accessories – Escape the Ordinary.
Campaign also includes studio collection which is kept very simple and pared back to balance out the strong colours of the garments.
Discipline: Photography Art Direction
