Microsoft “Bring your dream to the surface” campaign aimed to empower creatively minded Kiwis to show how their creative aspirations could be brought to life on a Surface Pro, and with a chance to win a year’s salary to fulfil their creative endeavours.
The campaign activated in three phases:
Awareness. Approaching talented creatives to curate content (behind the scenes). This content then serve two purposes. Firstly, a product demonstration, showing how the Surface champions the true creative, and secondly, as our call to entry to the competition phase.
The Competition. Utilising media space where the creatively minded go to daydream, we’ll reach out to those in the 9-5 grind whose passions lie elsewhere. Their submitted content will be featured on Winayear.co.nz
Engagement. The Winner and Beyond. The public vote for their favourites along with a panel of professional judges the winner is chosen and awarded the prize. We then follow their progress throughout the year and feed further content on Social.
Discipline: Art Direction, Design.
