OREO Towers Promotion.
OREO Towers was a gamified promotion that encouraged families to put aside the seriousness of day to day life, and engage in a fun activity using AR technology. The game was drawing on the age old notion of stacking cookies to create the tallest tower, with the number of cookies stacked correlating to the number of entries a player receives in the draw to win an epic family trip.
Results
The OREO Towers website was visited over 55 thousand times during the course of the 6 week promotion, with an average session time of over one minute per user. During the promotional period, we saw the brand grow +47% RSV which equates to nearly +$500k in increased sales over the month.
Discipline: Art Direction, Design
OOH activation concept to drive awareness and Social buzz.
OOH activation concept to drive awareness.