Strategic and Creative thinker. Dreamer. Doer. Collaborator.
I’m a multi-disciplinary Senior Art Director with a passion for emotionally charged, culturally relevant ideas and innovations. I strive to craft potent and powerful visuals that connect visions to reality, which has resulted in effective communications that increased brand awareness & engagement, and elevated customer experiences.
Experienced in conceptualising and bringing to life large-scale integrated retail shopper marketing comms, brand platform development, I’m also passionate about art direction projects that celebrate beauty in all its forms.
I scratched the surface of Te Reo Māori, gained deep cultural appreciation for Te Ao Māori through the Breast Cancer awareness campaign, The University of Auckland – For Every World (Ao Tukupū) brand platform, and the Comvita Honey UMF25+ global launch with a Kaitiakitanga brand philosophy. Along the way, I also earned a PGDip in Marketing/Business Management with Distinction from Massey University.
I’m opinionated not didactic, passionate not obstinate, I love to learn and share my learnings, lead by example or be led by great leaderships.
Armed with strategic and creative thinking, a great dose of humility and empathy, I’m excited to collaborate with brave, open-minded, and passionate individuals, solve problems, help businesses and communities thrive.
Phone: +64 21 2519 195
Email: diana.winter@gmail.com
Experience:
Freelance Senior Art Director
Raydar, Fisher & Paykel/Haier, AO Studios, Clemenger Shop, Working In Visa
May 2023 – Present
Senior Art Director
Ogilvy NZ (WPP)
June 2021 – May 2023
Freelance Senior Art Director/Designer
Agencies and In-house:
Ogilvy NZ, DesignWorks, YoungShand, Raydar, 99/Proximity NZ, Y&R, True, Farmers, The Warehouse Group, Max Fashions (Creative Lead)
February 2014 – June 2021
Senior Art Director/Designer
Energi New Zealand
April 2013 - February 2014
Senior Art Director/Team Leader
Farrimond Ltd
May 2010 - April 2013
Freelance Senior Designer
Agencies: FCB, Special Group, Logan Brooke, Farrimond
February 2010 - May 2010
Senior Designer
.99
May 2007 - February 2010
Designer
Ogilvy & Mather (Now Stanley St.)
April 2005 - May 2007
Clients:
The University of Auckland
Cadbury
Haier
EY
DB Breweries
Heinz
BP
Coke
Oreo
Powerade
Schmackos
Dine
KitKat
Breast Cancer Foundation
New World
Rockit Apples
Kiwi Bank
Citi Bank
V Energy
Sylvia Park
Westfield
Working In Visas
Ford
Energy Collective
Womens Work
Pizza Hut
McCoy
Sanitarium
Comvita
Farmers
Max Fashions
Air NZ
Microsoft
Auckland Airport
The Warehouse Group