To help University of Auckland Business School build a brand platform, we created a campagin that spoke to a common mindset across audiences with the desire for an edge in the business world. It’s an invitation to potential students “See opportunities where others don’t”, to fulfill their ambitions, find the next big thing or be the next big thing.

The art direction juxtaposes an everyday object with an exciting idea where potential students could have a much more optimistic view.

Discipline: Ideation, Art Direction, Design