There are many barriers that prevent people from studying postgraduate degrees – the enormous financial and time commitment, the added pressure, especially if you are juggling work, or a family. To help University of Auckland increase postgraduate enrolment, we tapped into the human truth – you are the only person who can take control of your life, when you’re at a crossroad making decisions, it’s You Vs You.

We interviewed a group of UoA postgraduate students, our comms are based on their personal transformations – from uncertain, apprehensive, unfulfilled to confident, empowered individuals.

Discipline: Ideation, Art Direction, Design