Women often put everyone else’s needs above their own. But the most selfless thing they could do is to put their own health first, so they can continue to possitively impact those they care about. If a woman gets breast cancer, everyone around her is affected. It isn’t just a women’s issue, this fight is everyone’s.
For the October Breast Cancer Awareness campaign, we set out to encourage the good people of Aotearoa; the sons, nephews, sisters, and husbands to motivate the women they love, to book a mammogram. We all need a mammogram because we all have special women in our lives.
The result.
During the month of October, website traffic increased by 22%, with over 13,5K visits, 247 people booked their mammograms through campaign landing page.
Discipline: Ideation, Art Direction
Using LUMO’s LENS technology, we’ll deliver personal mammogram messages to unexpected wahine go about their daily lives.
We invite people to send in a personalised mammogram message and ask for that wahine’s approximated travel times. Then at the appropriate times of day we’ll broadcast the personal mammogram messages to the big screen.